4 Pitfalls to Avoid While Buying Jewelry Gifts

4 Pitfalls to Avoid While Buying Jewelry Gifts

Date Icon 25 September, 2025

It’s the holiday season, and you’re looking for that perfect piece for your significant other – and struggling. Maybe buying jewelry isn’t your game, or maybe it’s been a while and you’re rusty.

That’s what our service team at AAA Jewelers is here for. We know not everyone is an expert in how to buy jewelry, even for someone they’ve known and loved for years. As our team will tell you, though, it’s just as important to know what not to do as it is to know the right approach – the pitfalls are what screw up the buying process more often than not. With that in mind, here are a few common mistakes to avoid when shopping for a custom jewelry gift for the holidays.

No Prep

Maybe the biggest mistake you can make is simply assuming that you’ll be able to walk into a jewelry store or surf an online retailer unprepared, mosey around for a bit, and finish up five minutes later with the perfect gift picked out – and that she won’t notice.

For the committed gift-giver, this won’t cut it. Do some research in advance: Know her favorite colors, and try to look at some of her favorite jewelry she already owns. Get online and narrow down your selections a bit, so you’ll know what you’re looking for when you enter a store – AAA Jewelers online is a great place to start. Don’t go in blind.

Too Much Pride

Even preparing in advance offers no guarantee that you’ll simply find the right piece immediately, and you need to be willing to swallow your pride and ask for help if you’re having difficulty. Not everyone is an expert on jewelry, and that’s what the professionals at AAA Jewelers are here for.

Price Tunnel Vision

It’s common to assume that a piece of jewelry given as a gift absolutely has to be some crazily expensive diamond ring or another item of that ilk, but unless you’re in a very superficial relationship, price is far from everything.

Don’t be scraping the barrel for every bargain, of course, but if you see a piece you know your partner would love for a more affordable price, don’t assume you’re breaking some unwritten rule by buying it. At AAA Jewelers, we have beautiful custom jewelry to fit your budget.

Wrong Retailer

Ultimately, one of the biggest mistakes you can make is trusting a non-reputable retailer. Staff should be GIA gemologist certified (as is our entire team at AAA Jewelers), and it should be easy in this day and age for you to view online reviews and other bits of evidence that can help reveal if you might be getting into bed with a seedy dealer.

AAA Jewelers is a family-owned business, and we take pride in all the services we offer our customers, including buying, selling and repairing jewelry. Our friendly and professional staff is ready to serve you today.