What Sets Rolex Apart As a Watchmaker

What Sets Rolex Apart As a Watchmaker

Date Icon 25 September, 2025

At AAA Jewelers, we have a wide selection of fine watches to go along with our beautiful bridal and fashion jewelry services. We stock all of the finest and most popular brands, and have the products to give you that perfect, professional look.

Among our top available options in this field are Rolex watches. Long known as the gold standard in watches, Rolex has a hallowed reputation and some of the finest materials in the world. Let’s look at some of the characteristics of Rolex and their watch-making processes that make the brand so deservingly well-considered.

Materials and Facility

Rolex watches use a type of steel for their watches that no one else in the world uses – a type called 904L steel, which is harder and more expensive to make than other kinds, but also resists corrosion more effectively and is easier to polish for that perfect look. Their huge in-house production allows for the continuous use of this type of steel while other companies have to outsource cases from other suppliers.

This is where their facility comes in. Rolex has a massive science lab dedicated to every element of watchmaking and related technology, with the ability to look more closely at their materials than any other company. They can test their products for every conceivable bit of wear or use, and deliver the perfect product.

By-Hand Testing

While there’s lots of technology involved in Rolex’s process, they don’t allow automation to come before quality. In areas where a human eye is needed, it’s used – one of the top areas being individual watch testing. A trained technician sees every watch, plus then they’re all sent to OSC for independent chronometer certification. No company is more obsessed with quality checks than Rolex.

Technology and Security

Rolex is very straightforward about their approach to technology: If a human can accomplish a task more effectively, then a human does it. If technology can accomplish a task more effectively, technology does it. This balance is one not every watchmaker can achieve; most don’t have the resources. Between this and the tech that goes into facility security – a detailed and complex system that rivals many missile silos – no watchmaker is more advanced.

Standards and Testing

Rolex is known for nearly-ridiculous standards when it comes to materials like steel, diamonds and other precious stones. They have their own entire gemological department dedicated only to this, and they have reported that in all their years testing diamonds in-house, just two in 20 million have been found to be fake.

For this reason and others, the process for Rolex materials is longer than virtually any other. Many watches take up to a year to make, with an incredible amount of care.

To learn more about Rolex or any of our other fine watch options, speak to the experts at AAA Jewelers today.